September 5th, 2008 chris
There are certain rules that you have to follow in optimizing your site for the search engine rankings.
The Do’s
- Create a web site that contains meta tags, content, graphics, and keywords that help improve your site ranking.
- Use keywords liberally on your site, so long as they are used in the correct context of your site topic and content.
- Include reciprocal links to your site from others as long as those links are legitimate and relevant.
- Encourage web site traffic through many venues, including keyword advertising, reciprocal links, and marketing campaigns.
- Submit your web site to search engines manually, rather than waiting for them to pick up your site in the natural course of cataloging web sites.
The Dont’s
- Trick search engines by imbedding hidden keywords in your web site. This is a practice that will very likely get you banned by most search engines.
- Artificially generate links to your site from unrelated sites for the purpose of increasing your ranking based on link analysis. Most search engines have a built-in mechanism that will detect this type of deceptive practice.
- Artificially generate traffic to your web site so that it appears more popular than it is. Again,there are safeguards in place to prevent this from happening, and if you trip those safeguards,you could end up on the banned list for many search engines.
- Force your web site to appear in search engine rankings by submitting the site repeatedly for inclusion in the rankings. A good general rule of thumb is that you should submit your site once and then wait at least six weeks before submitting it again. Submitting it repeatedly will, again, only lead to something nasty like being banned from the search engine.
- Expect search engines to automatically rank you at the top of your topic, category, or keyword as soon as the site is picked up. It could take a little time to build the status that you need to reach a high search engine ranking. Remember, SEO is a process.
Posted in SEO / SEM
September 5th, 2008 chris
As the adventures of Thomas of Hookton on the Quest for the Holy Grail. We can compare the adventures of Search Engine Optimizers on their quest for the Page Ranking of their pages in the Top results of Search Engines unto the Holy Grail. That is the very reason of their existence, and until they achieve that and remain there then their quest is not finished. Come to think of it, it really will never be finished. Only a chosen few really get that top spot and it takes a lot to accomplish that feat.
Page ranking is a very precise science. And it differs from search engine to search engine. To create the best possible SEO for your site, it’s necessary to understand how these page rankings are made for the search engines you plan to target. And ranking factors such as Location, Frequency, Links, and Click-throughs can then be taken into consideration and used to your advantage when it’s time to create, change, or update the web site that you want to optimize.
Posted in SEO / SEM
September 5th, 2008 chris
Would you imagine that a toy, which is a specialty in Japan, is related to an insect that has bitten Peter Parker. Well, Domo Arigato Mr. Roboto, that is the case in the world wide web.
If you’ve spent any time on the Internet, you may have heard a little about spiders, crawlers, and
robots. These little creatures are programs that literally crawl around the Web, cataloging data so that it can be searched. In the most basic sense all three programs — crawlers, spiders, and robots — are essentially the same. They all “collect” information about each and every web URL.
This information is then cataloged according to the URL on which they’re located and are stored in
a database. Then, when a user uses a search engine to locate something on the Web, the references in the database are searched and the search results are returned.
Posted in SEO / SEM
September 5th, 2008 chris
Everytime I pass through a gasoline station the gasoline boys’ first words are always “Premium or Unleaded”. That was everytime I used a sedan, then one day I borrowed my father’s AUV, an ISUZU Crosswind, and was expecting the same words form the gas boy, to my surprise he just asked me if it would be FULL TANK. I got back to my senses and remembered that I’m using a diesel engine automobile which only had one choice which is diesel. Now we have a third type of Engine, and it has more options than all the previous engines combined but it doesn’t run on fuel rather it runs on data. That is the Search Engine. What? said a jeepney driver. Come again. Can you enlighten me on this one. Okay, I’ll try.
Search engines are sophisticated programs, many of which allow you to search all manner of
files and documents using the same words and phrases you would use in everyday conversations.
On the back end, a search engine is a piece of software that uses applications
to collect information about web pages. The information collected is usually key words or
phrases that are possible indicators of what is contained on the web page as a whole, the URL of
the page, the code that makes up the page, and links into and out of the page. That information
is then indexed and stored in a database.
On the front end, the software has a user interface where users enter a search term — a word or
phrase — in an attempt to find specific information. When the user clicks a search button, an
algorithm then examines the information stored in the back-end database and retrieves links to
web pages that appear to match the search term the user entered.
Understood?
Duh!
Posted in SEO / SEM
September 5th, 2008 chris
Great Websites has some or all of the following habits or might I say qualities:
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It conforms to the way users interact with the Web, but focuses on the activity instead of a specific audience.
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It has only those features that are absolutely necessary for users to complete the activity the application is meant to support.
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It supports the user’s mental model of what it does.
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It helps users get started quickly so they can become intermediate users as soon as possible.
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It makes it easy to recover from mistakes and difficult to make them in the first place.
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It has uniformly designed interface elements, but leverages irregularity to create meaning and importance.
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It reduces clutter to a minimum.
Posted in Design & Usability