Professional, Intermediate, Novice User Guide for all of Us

Three Customers

For some of us, the customer is an external entity, purchase order in hand, whom we must convince to disregard our competitor’s claims and to buy our shrink-wrapped software product because it’s easier to use, has more functionality, and, in the final analysis, is just better.

For others of us, the customer is a company that has hired us to develop its software, based on expectations that the software developed will be of the highest quality achievable given today’s state of the art and will transform the company into a more competitive, more profitable organization in the marketplace.

For others of us, the customer is sitting down the hall or downstairs or across the country, waiting anxiously for that new application to enter sales orders more efficiently or to use e-commerce for selling the company’s goods and services so that the company we both work for will ultimately be more profitable and our jobs more rewarding and just more fun.