Search Engine Marketing
Is this a typo or what, should this title be ending with a word that starts with “O” as in Optimization. Many of us who have been on the web business and have been busy fixing our site’s html tags like the div’s, em’s, and a’s most of our time are used to seeing the word optimization next to search engine. Well, i have news for you, the word “Marketing” is now the IN word today or since a year ago. It really does fit the word search engine, it makes a more strong case in the word. But its not just a word change, it does not even replace the SEO word, its a higher level word or a parent word. Funny though that the child came first before its parent in the cyber lingo. Search Engine Marketing or SEM has more meat and more flavorings. SEO is just one of its flavorings and further we define this to the following:
Search Engine Marketing is maximizing the number of searchers coming to your site by taking specific actions to attract visitors to your site from search sites.